Exercise 1: Glo White Design analysis
Part 2: Critical appraisal of the current design.
Front
- The front of the box seems cluttered, with the 2 company logos, sun logo, iconography and text taking up the majority of the space.
- None of the elements echo the skew of the "Glo White" logo.
- The background colours seem too dark.
- The text at the bottom is too small and adds to the cluttered appearance. The Sun logo detracts from the impact of the "Glo Care" logo.
Back
- The taglines 'means whiter whites' and 'for the whitest whites - every wash' seem to be in conflict, and with so much text, the back of the box seems cluttered.
- More emphasis is on advertising the 'UV Sun Protector' than on providing directions.
- May be unecessary to incluce the 'Glo White' logo on both the front and back of the box.
Left
- The long line length in the UV Sun warning box, along with the small font size against a bright background, makes it difficult to read.
- Too much space given to the Sun icon.
Right
- Inefficient use of space on the right side, which detracts from the impact of the logo.
- The small text crossing fron dark to light background makes it more difficult to read.
Top
- The multipack icon seems out of place, or out of balance with the positioning of the other elements.
- Inefficient use of the available space.
- The 'Glo White' logo is skewed while 'Super Whitener' is not, which looks out of place.
Base
- Dominated by the bar-code.
- The 'Glo White' logo is skewed while 'Super Whitener' is not, which looks out of place.