Exercise 1: Glo White Design analysis
Part 1: A part-by-part breakdown of the Glo White packaging.
Front
The background of the box is a light blue (#0B55CE) and a darker blue (#050763) at the base, with a wave effect separating the two:
Comment: Changeable. This can be moved to other angles or positions on the box.
Company Logo
The company logo consists of two words; 'Glo' in a red sans-serif font with a black 1 pixel outline and white outer glow, and 'care' in a white sans-serif font with a black 1 pixel outline and red outer glow. A star around the letter G is a white to light blue gradient and the copyright symbol is black.
The logo is positioned on the top left of the box, and is approximately 3 cm wide.
Comment: The logo design is unchangeable, but it can be scaled or positioned elsewhere on the box, if appropriate.
Main Logo
The 'Glo white' is a skewed (around 35°) white sans-serif font with a black 3 pixel outline and a hard edged red-orange. It is positioned in the center of the box and is approximately 14 cm wide.
Comment: The logo design is unchangeable, but it can be scaled or positioned elsewhere on the box, if appropriate.
Slogan
This text is a white sans-serif font, horizontally aligned and positioned just below the middle of the front of the box. It is approximately 10 cm wide.
Comment: Changeable. The point size, orientation and position of the text can be altered as appropriate.
Sun logo
Situated in the top-right corner, the sun logo contains white sans-serif text with a black 1 pixel border. The sun colour contains a gradient at the edges from dark red to yellow. It is approximately 4cm wide.
Comment: The logo design is unchangeable, but it can be scaled or positioned elsewhere on the box, if appropriate.
Storyboard
A series of three pictures depicting the process of putting the product into a washing machine, washing it, and then hanging up the clothes afterward. It uses three tones of blue and white, and each has a curved white 4 pixel border. The hand in the first board is approaching from outside the white border and is skin coloured.
The iconography is horizontally aligned, along the wave line that defines the two background colours, near the base of the front of the box. It is approximately 14 cm wide.
Comment: The iconography is unchangeable, but it can be scaled or positioned elsewhere on the box, if appropriate.
Front slogan 2
A white sans-serif font set against the darker blue background, horizontally aligned near the base of the front. The second line is emphasised by having a larger font size. The top line is approximately 12 points and the second is approximately 16 points high.
Comment: Changeable. The point size, orientation and position of the text can be altered as appropriate.
Contents information
The text is yellow and approximately 12 points in size, horizontally aligned at the base of the box.
Comment: Changeable. The point size, orientation and position of the text can be altered as appropriate.
Back
The background of the box is a light blue (#0B55CE) and a darker blue (#050763) at the base, with a wave effect separating the two:
Comment: Changeable. This can be moved to other angles or positions on the box.
Company Logo
The company logo consists of two words; 'Glo' in a red sans-serif font with a black 1 pixel outline and white outer glow, and 'care' in a white sans-serif font with a black 1 pixel outline and red outer glow. A star around the letter G is a white to light blue gradient and the copyright symbol is black.
The logo is positioned on the top left of the box, and is approximately 1 1/2 cm wide, half the size of the same logo on the front.
Comment: The logo design is unchangeable, but it can be scaled or positioned elsewhere on the box, if appropriate.
Main Logo
The 'Glo white' is a skewed (around 35°) white sans-serif font with a black 3 pixel outline and a hard edged red-orange. It is positioned in the top left of the box and is approximately 7 cm wide.
Comment: The logo design is unchangeable, but it can be scaled or positioned elsewhere on the box, if appropriate.
Slogan 3
This is situated directly beneath the main logo, and is around 7cm wide. It is a white italic sans-serif font with a small dark blue drop shadow. The words 'whiter whites' are capitalised for emphasis.
Comment: Changeable. The point size, orientation and position of the text can be altered as appropriate.
Super Whitener box
This is a self contained unit positioned on the top-right of the back of the box. It is approximately 4 cm by 6 cm. It has two boxes depicting the effects of different amounts of UV radiation. In the background the sun's rays are shown as gradients from dark red to yellow, and the background of the box is a lighter yellow.
The first paragraph uses a dark blue sans-serif font around 10 points in size. Beneath this, a horizontal red box contains white capitalised sans-serif font also around 10 points.
Comment: The iconography is unchangeable, but it can be scaled or positioned elsewhere on the box, if appropriate.
Directions
Positioned beneath the 'Super Whitener' box, this box contains directions for use. A dark blue horizontal bar at the top contains the title in a white 10 point sans-serif font. The rest of the box contains iconography representing processes, with accompanying text in a dark blue, and approximately 8 points in size. The iconography uses the same dark blue of the top border along with white, and the text/images are arranged in two columns.
Comment: Changeable. The text colour and layout can be altered as appropriate. The position and orientation of the box can also be changed to improve the visual design.
Back Text Block 1
White sans-serif font of around 10 points, positioned in the middle-left of the back of the box.
Comment: Changeable. The point size, orientation and position of the text can be altered as appropriate.
UV Sun Protector Logo
Situated in the middle-left of the back of the box, this text uses a graphic of the sun for emphasis. It is approximately 14 points in size and yellow colour. It has a black drop shadow.
Comment: The logo design is unchangeable, but it can be scaled or positioned elsewhere on the box, if appropriate.
Back Text Block 2
White sans-serif font of around 10 points, positioned in the middle-left of the back of the box. This uses yellow text for 'UPF 20'.
Comment: Changeable. The point size, orientation and position of the text can be altered as appropriate.
Super Whitener subtext
White sans-serif font of around 10 points, positioned in the middle-right of the back of the box.
Comment: Changeable. The point size, orientation and position of the text can be altered as appropriate.
Back slogan
A white sans-serif font set against the darker blue background, horizontally aligned near the base of the back. The text is approximately 16 points high.
Comment: Changeable. The point size, orientation and position of the text can be altered as appropriate.
Contact Details
A white sans-serif font set against the darker blue background, horizontally aligned at the base of the back. The text is approximately 14 points high.
Comment: Changeable. The point size, orientation and position of the text can be altered as appropriate.
ACDOCO Logo
This logo uses a circle with a gradient from light blue to dark blue and is set against the dark blue background. The ACDOCO text is white, sans-serif, capitalised and italic, and highlighted by a wavy line. It is approximately 16 points high. The words 'ANOTHER', 'QUALITY' and 'PRODUCT' are curved around the circle and are also capitalised, in a white sans-serif font of around 12 points. A white dot is on each side of the word 'PRODUCT'.
Comment: The logo design is unchangeable, but it can be scaled or positioned elsewhere on the box, if appropriate.
Left
The background of the box is a light blue (#0B55CE) and a darker blue (#050763) at the base, with a wave effect separating the two:
Comment: Changeable. This can be moved to other angles or positions on the box
Company Logo
The company logo consists of two words; 'Glo' in a red sans-serif font with a black 1 pixel outline and white outer glow, and 'care' in a white sans-serif font with a black 1 pixel outline and red outer glow. A star around the letter G is a white to light blue gradient and the copyright symbol is black.
The logo is positioned around the middle, and is approximately 3 cm wide.
Comment: The logo design is unchangeable, but it can be scaled or positioned elsewhere on the box, if appropriate.
Main Logo
The 'Glo white' is a skewed (around 35°) white sans-serif font with a black 3 pixel outline and a hard edged red-orange. It is positioned in the center of the box and is approximately 14 cm wide.
Comment: The logo design is unchangeable, but it can be scaled or positioned elsewhere on the box, if appropriate.
Slogan
This text is a white sans-serif font, horizontally aligned and positioned just below the middle of the box. It is approximately 10 cm wide.
Comment: Changeable. The point size, orientation and position of the text can be altered as appropriate.
Ingredients
This is a light blue coloured box with darker blue lines, and dark blue sans-serif text of around 12 points in size. It is separated into three horizontal rows and row 2 is separated into 2 columns. The box is on the left side and situated over the darker blue background colour.
Comment: Changeable. The text colour and layout can be altered as appropriate. The position and orientation of the box can also be changed to improve the visual design.
Trademark Information
The trademark text is white, thin, sans-serif font approximately 12 points in size aznd crosses the waved line dividing the background colours from dark blue to lighter blue. It is on the bottom left side of the left side of the box.
Comment: Changeable. The point size, orientation and position of the text can be altered as appropriate.
Box Manufacturer Logo
Situated on the dark blue tab that folds into the box, the word 'Springfield' is printed in white, in a hand-writing style and approximately 14 points high.
Comment: Changeable. The point size, orientation and position of the text can be altered as appropriate.
Right
The background of the box is a light blue (#0B55CE) and a darker blue (#050763) at the base, with a wave effect separating the two:
Comment: Changeable. This can be moved to other angles or positions on the box
Instructions
A dark blue box with a lighter blue border, and two tones of light blue text. The text is all capitalised and approximately 12 points in size. The box is located on the left side of the right side of the box.
Comment: Changeable. The text colour and layout can be altered as appropriate. The position and orientation of the box can also be changed to improve the visual design.
Sun Logo 2
Situated in the middle, the sun logo contains white sans-serif text with a black 1 pixel border. The sun colour contains a gradient at the edges from dark red to yellow. It is approximately 3cm wide.
Comment: The logo design is unchangeable, but it can be scaled or positioned elsewhere on the box, if appropriate.
UPF Information Box
This box is a beige colour with a red two pixel wide, rounded corner, box. The text is dark blue and approximately 12 points in size, except for the words 'WARNING' and 'CAUTION' which are red and capitalised. The Sun Logo overlaps slightly on the left side.
Comment: Changeable. The text colour and layout can be altered as appropriate. The position and orientation of the box can also be changed to improve the visual design.
Keep Out Of Reach Text
White 12 point sans-serif font on a dark blue background, capitalised, and located on the bottom left.
Comment: Changeable. The point size, orientation and position of the text can be altered as appropriate.
Registration Information Text
Registration information is dark blue 12 point sans-serif font against the lighter blue background, on the bottom right.
Comment: Changeable. The point size, orientation and position of the text can be altered as appropriate.
Top
Company Logo
The company logo consists of two words; 'Glo' in a red sans-serif font with a black 1 pixel outline and white outer glow, and 'care' in a white sans-serif font with a black 1 pixel outline and red outer glow. A star around the letter G is a white to light blue gradient and the copyright symbol is black.
The logo is positioned around the middle, and is approximately 3 cm wide.
Comment: The logo design is unchangeable, but it can be scaled or positioned elsewhere on the box, if appropriate.
Main Logo
The 'Glo white' is a skewed (around 35°) white sans-serif font with a black 3 pixel outline and a hard edged red-orange. It is positioned in the center of the box and is approximately 14 cm wide.
Comment: The logo design is unchangeable, but it can be scaled or positioned elsewhere on the box, if appropriate.
Slogan
This text is a white sans-serif font, horizontally aligned and positioned just below the middle of the box. It is approximately 10 cm wide.
Comment: Changeable. The point size, orientation and position of the text can be altered as appropriate.
Multi-pack Icon
A skewed square with wavy sides. The lines are 2 pixel wide white with a dark blue drop shadow. The text is also inclined at the same angle (around -30° ) and is a white, capitalised, sans-serif font around 14 points high.
Comment: Changeable. The icon can be scaled, rotated and repositioned as appropriate.
Base
Company Logo
The company logo consists of two words; 'Glo' in a red sans-serif font with a black 1 pixel outline and white outer glow, and 'care' in a white sans-serif font with a black 1 pixel outline and red outer glow. A star around the letter G is a white to dark blue gradient and the copyright symbol is white.
The logo is positioned around the left, and is approximately 2cm wide.
Comment: The logo design is unchangeable, but it can be scaled or positioned elsewhere on the box, if appropriate.
Main Logo
The 'Glo white' is a skewed (around 35°) white sans-serif font with a black 3 pixel outline and a hard edged red-orange. It is positioned in the center of the box and is approximately 7 cm wide.
Comment: The logo design is unchangeable, but it can be scaled or positioned elsewhere on the box, if appropriate.
Subtext
This text is a white sans-serif font, horizontally aligned and positionedon the bottom left. It is approximately 5 cm wide.
Comment: Changeable. The point size, orientation and position of the text can be altered as appropriate.
Barcode
The barcode is at 90° to the base and is approximately 2 cm by 4cm in size. It is against a white background.
Comment: Changeable. The size, orientation and location of the barcode can be altered as appropriate.